This is part 2 of sorts of the topic I opened up last year on offering a better introduction to new players. I'm starting anew since the vast majority of the points brought up in the previous topic have been dealt with.
Lots of things changed in the past year. A lot more people can successfully register on their own, without help. Upgrading the forums, adding full mobile support and redesigning the registration page seems to have done wonders. Great! There's one extra piece I want to put into place on this front, but I consider this as mission accomplished.
We keep our long-term players. Looking at the numbers of the past year, we're doing fine at keeping our regulars over time. Some tire out of the game, of course, but plenty return after a while, so I think we're in a good position there.
That leaves one problematic spot: people who register, play a bit, then never return. The vast, vast majority of those who register don't come back after their first visit. Some might return on the following day, but that's it. We need to do better at getting these people settled in.
For the classic question of "What to do?", I've regrouped the list of conditions of the themed building areas on the website. I'm planning further improvements to that page. Directions on how to get somewhere are often tricky, and I've got something in the oven to help with this.
I'm now looking at how to keep the new players around. What can we do to make their settling in easier? Is something too complicated that could be improved?
One random idea I had, should an email be sent to those people after a few days if they don't rejoin, asking "what's up, why didn't you stay?", like an exit survey of sorts? Or would that be too obnoxious?
Of course, if something that's already in place could still use improvements, I'm all ears.
What else could be done?
The admin formerly known as Dr. Cossack.
I post musings, images and nonsense on Tumblr! I play games on Steam! Add me on either/both, and don't hesitate to ask if you want to play something with me!
"There are only three things certain in life: Death, taxes, and Teej's obsessions." ~ RisingDragon (still true in 2019!)